eCompany Solutions is a full service organization offering web development, web designing, application development and internet marketing. We are focused on creating more value to the business of our clients by the help of our wide range services

What is PAY PER CLICK?

One of the most popular and effective internet marketing techniques today is the “Pay-Per-Click” advertising or commonly referred to as PPC. Since PPC is fairly new in the internet marketing arena,
there are still a lot of misconceptions when it comes to differentiating PPC ad campaigns from organic search engine optimization.

The massive success of PPC has created a phenomenon in the internet marketing field. This type of marketing campaigns focuses on targeted keywords and is seen to be very effective in increasing website
traffic through the use of these keywords. The PPC schema includes placing of small paid ads on the results page for specific keywords. PPC ads appearing on the search results page does not have any fee.
However, advertisers are charged only when their ads are actually clicked and users are diverted to the advertiser’s web page, thus the term “pay per click”.

Most of the search engines including Google, Yahoo, MSN Live and Ask offer PPC advertising which could range from metasearch engines which would include traffic from other engines and online sources,
to small, topic-focused search engines that specialize in one or more categories. PPC listings would commonly include a title with a short heading followed by a short description of the site or promotional
headings plus the link to the actual website.

So how do you start a PPC campaign?

Before anything else, you need to determine your budget along with the risk that you are willing to take for the campaign. These will help you decide which search engine you should go for. Google’s PPC
program, known as AdWords is seen to yield higher success rate due to the search engine’s popularity, wider coverage and its user-friendly features. Pricing are also variable depending on settings that you
can actually set when signing up for your PPC program.

The next step is establishing your keywords. There are several tools available on the internet that can help you study and analyze the statistics of each keyword possible. Search engines also provide data on
keywords along with current offer for each word or phrase.

You will also need to prepare a title / headline that will appear on the search results page. Along with this is a description of your website, products or services being offered. Once all of these are decided
and at hand, you should then proceed to open a PPC account.

With eCommerce Solutions, we will do all these for you. We will make sure that your PPC campaign generates the right traffic for your website. Our PPC experts will study and analyze your keywords and
we’ll program your PPC campaign to ensure its success. Part of our service is tracking the movement of your advertisements so that they are displayed in the correct search result for the keywords within your
niche.

Remember that PPC can be seen as an easy-to-do advertising campaign but when done carelessly, can be a loss to a website owner. To avoid this, let eCommerce Solutions handle this for you.